Vision and Strategy

The creation of a Group with a European profile and international standards, operating across multiple market sectors. We aim to operate with respect for overall quality, the principles of meritocracy, business ethics, and fair treatment. We look forward to earning the trust of customers and suppliers while demonstrating social responsibility.

Vision and Strategy

Current Situation

Strong brand name but significant competition
Great negotiating power with suppliers, as well as significant agreements with large multinational companies, with a very large potential for the development of new collaborations
Operational units with functional profitability that have not yet reached the desired levels.

Forces of change - Individual points

Improvement of the Economy
Technological developments
Changes in consumer trends and habits
Changes in ways of communicating with customers
Increased competition – Concentration trends in certain sectors

Desired Status

Protagonists

Maintaining a leading role in the markets we operate in

Innovation

Focus on innovation in products, services, and channels

Revenue diversification

Exploiting opportunities for new activities with increased return on investment (ROI)

Profitability

Achieving healthy and sustainable operational profitability across all business units

Policy

Establishment of a dividend policy

Debt obligations

Focus on significant reduction of debt obligations – Improvement of the ratio of equity to debt

Our Vision

The creation of a Group with a European profile and international standards

Activity in multiple market sectors

We aim to operate with respect for overall quality, the principles of meritocracy, business ethics, and fair treatment. We aspire to earn the trust of customers and suppliers while demonstrating social sensitivity.